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1

Does brand trust matter to brand equity?

Delgado‐Ballester, Elena, Luis Munuera‐Alemán, José

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 154 KB

english, 2005

2

Brand trust in the context of consumer loyalty

Delgado‐Ballester, Elena, Luis Munuera‐Alemán, José

Journal:

European Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 294 KB

english, 2001

3

Fostering brand love in Facebook brand pages

Palazon, Mariola, Delgado-Ballester, Elena, Sicilia, Maria

Journal:

Online Information Review

Year:

2018

Language:

english

File:

PDF, 222 KB

english, 2018

4

Sales Promotions Effects on Consumer-Based Brand Equity

Palazn-Vidal, Mariola, Delgado-Ballester, Elena

Journal:

International Journal of Market Research

Year:

2005

Language:

english

File:

PDF, 84 KB

english, 2005

5

Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms

Delgado-Ballester, Elena

Journal:

Journal of Product & Brand Management

Year:

2020

File:

PDF, 601 KB

2020

6

The expected benefit as determinant of deal-prone consumers' response to sales promotions

Mariola Palazon, Elena Delgado-Ballester

Journal:

Journal of Retailing and Consumer Services

Year:

2011

Language:

english

File:

PDF, 218 KB

english, 2011

7

Revitalising brands through communication messages: the role of brand familiarity

Delgado‐Ballester, Elena, Navarro, Angeles, Sicilia, María

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 436 KB

english, 2012

8

The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection

Sicilia, Maria, Delgado-Ballester, Elena, Palazon, Mariola

Journal:

Journal of Consumer Behaviour

Year:

2016

Language:

english

File:

PDF, 347 KB

english, 2016

9

Building online brands through brand alliances in internet

Delgado‐Ballester, Elena, Hernández‐Espallardo, Miguel

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 289 KB

english, 2008

10

Hedonic or utilitarian premiums: does it matter?

Palazon, Mariola, Delgado‐Ballester, Elena

Journal:

European Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 175 KB

english, 2013

11

Efectos de la comunicación integrada de marketing a través de la consistencia estratégica: una propuesta teórica y metodológica

Navarro Bailón, María Ángeles, Piñero, María Sicilia, Ballester, Elena Delgado

Journal:

Estudios Gerenciales

Year:

2009

File:

PDF, 364 KB

2009

12

Marcas de experiencia: marcando la diferencia1

Sabiote, Estela Fernández, Delgado Ballester, María Elena

Journal:

Estudios Gerenciales

Year:

2011

File:

PDF, 421 KB

2011

13

Applicability of a brand trust scale across product categories

Delgado‐Ballester, Elena

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 173 KB

english, 2004

14

Integrated marketing communications

Papasolomou, Ioanna, Navarro, Angeles, Sicilia, Maria, Delgado‐Ballester, Elena

Journal:

EuroMed Journal of Business

Year:

2009

Language:

english

File:

PDF, 351 KB

english, 2009

15

Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

Delgado-Ballester, Elena, Hernandez-Espallardo, Miguel, Rodriguez-Orejuela, Augusto

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 390 KB

english, 2014

16

Development and Validation of a Brand Trust Scale

Munuera-Aleman, Jose Luis, Delgado-Ballester, Elena, Yague-Guillen, Maria Jesus

Journal:

International Journal of Market Research

Year:

2003

Language:

english

File:

PDF, 232 KB

english, 2003

17

Guest editorial

Veloutsou, Cleopatra, Delgado-Ballester, Elena

Journal:

Spanish Journal of Marketing - ESIC

Year:

2018

Language:

english

File:

PDF, 232 KB

english, 2018

18

Effectiveness of price discounts and premium promotions

Mariola Palazon, Elena Delgado-Ballester

Journal:

Psychology and Marketing

Year:

2009

Language:

english

File:

PDF, 124 KB

english, 2009

19

Incidence of catheter-related bloodstream infection in a general hospital using two different detection methods

Delgado-Capel, Maria, Capdevila-Morell, Jose A., Sauca-Subias, Goretti, Ballester-Joya, Leonor, Vidal-Diez, Elena, Yébenes-Reyes, Juan Carlos

Journal:

Enfermedades Infecciosas y Microbiología Clínica

Year:

2012

File:

PDF, 154 KB

2012

20

Bioremediation of 2,4,6-Trinitrotoluene by Bacterial Nitroreductase Expressing Transgenic Aspen

van Dillewijn, Pieter, Couselo, José L., Corredoira, Elena, Delgado, Antonio, Wittich, Rolf-Michael, Ballester, Antonio, Ramos, Juan L.

Journal:

Environmental Science & Technology

Year:

2008

Language:

english

File:

PDF, 3.57 MB

english, 2008

21

Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands

Delgado-Ballester, Elena, Hernández-Espallardo, Miguel

Journal:

International Journal of Electronic Commerce

Year:

2008

Language:

english

File:

PDF, 786 KB

english, 2008

22

Product innovation in small manufacturers, market orientation and the industry's five competitive forces

Hernández‐Espallardo, Miguel, Delgado‐Ballester, Elena

Journal:

European Journal of Innovation Management

Year:

2009

Language:

english

File:

PDF, 269 KB

english, 2009

23

Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands

Elena Delgado-Ballester and Miguel Hernández-Espallardo

Journal:

International Journal of Electronic Commerce

Year:

2008

Language:

english

File:

PDF, 2.60 MB

english, 2008

24

Anthropomorphized vs objectified brands: which brand version is more loved?

Delgado-Ballester, Elena, PalazÃ³n, Mariola, PelÃ¡ez, Jenny

Journal:

European Journal of Management and Business Economics

Year:

2020

File:

PDF, 218 KB

2020

25

How harmful are online firestorms for brands?

Delgado-Ballester, Elena, LÃ³pez-LÃ³pez, InÃ©s, Bernal-PalazÃ³n, Alicia

Journal:

Spanish Journal of Marketing - ESIC

Year:

2019

File:

PDF, 474 KB

2019